Monday, February 18, 2008

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Buying Content for Your Website

Content is King

If you don't know by now, Content IS King! 

Meaning, if you want to have a viable, long lasting website that ranks well with the search engines, then you will need lots of good content.  Good content is not only for the search engines, but for your visitors.

You want to give your visitors a reason stay at your site and a good reason to return and this means not only lots of good content, but fresh content, added on a regular basis.

Your website should be about a subject that you like and know a lot about and because of this, you will be the best person to write about this subject matter.  But what if you don't want to write your own content?

Picture of content writingThere are several reasons why someone might not want to write their own content:

  1. You don't know very much about the subject of your website.
  2. You don't have very good writing or language skills.
  3. Creating good content takes much effort and is not easy.
  4. You don't have the time - Good content does take a lot of time to write.
  5. You are setting up your website strictly to make money on the Internet and would rather hire someone else to write your content.

 

Article Writing Services

There are article writing companies or services that will write articles (content) on just about any subject matter, for a fee.. This can drastically decrease the time you are spending on one website and allow you to increase your productivity and accomplish other things.

Here are two of the better article writing services:

www.elance.com
www.rentacoder.com

If you choose to use this method you can have quality articles written for about $4 per article and they will usually have them done in a pretty quick time frame.  Each writer will bid on your project and the price they will do it for.

You also should be aware that there are usually different quality levels for the articles that you can purchase.  Standard quality will be about $4 per article, but you should consider purchasing maybe 3 or 4 articles that have "great content".  they will run you about $20 each, but they will be of a higher quality and will go into more depth than the general content articles.

You will find that after a while you will develop a list of preferred author's  from these websites who do a pretty good job of writing articles.

 

Article Directories and Link Building

Graphic of address fileOne thing that will greatly help your site's ranking with the search engines is to have many Backlinks.  Backlinks are links from other web pages that are pointing to your web pages.  

I cover this subject in my topic on Link Building for Search Engine Optimization, but one of the quickest ways to build links to your site is to submit your articles to Article Directories.

Here are some of the main directories that accept articles:

www.ideamarketers.com
www.ezinearticles.com
www.contentdesk.com
www.articleworld.net

It is possible to obtain a very high search engine ranking by just submitting a few articles to the main directories.  The reason this work is that you get to include a backlink to your site in the bio of your article.

When doing this be sure to optimize the backlink for the keyword for which you are trying to rank well.   For example if your site is about "Improving your Golf Swing" and one of your keyword phrases is "Golf Club Buying Tips", then somewhere in your article you will want to have a link pointing back to your web page and the text name of this link (this is the text that people will see and will click on) will be "Golf Club Buying Tips".

There are also automated article submission services that you can use to speed up your article submission process.  This will also give you the maximum coverage possible for your article in the least amount of time.

www.submityourarticle.com is a very good service if you are time limited.

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